$300M+
Financial plan ownership
Annual plan delivered 10% above prior year

Planning & supply chain leader
Planning Manager | $300M+ Financial Plan Ownership | Demand Forecasting, Inventory Productivity & Profitable Growth

Professional profile
Rigorous plans.
Commercial judgement.
A senior planning leader turning demand signals and financial targets into plans that hold up all year.
Across 20+ years spanning consumer goods, wellness, essentials, eCommerce and large multi-site operations, Roseleen has planned businesses from $20M to $300M+. Her work joins forecasting, inventory productivity, open-to-buy, supplier capacity and margin performance into a single, defensible plan — and the discipline to reforecast when reality moves.
$300M+
Annual plan delivered 10% above prior year
20%
While growing sales and gross profit 34%
50%
Through forecast discipline and exit planning
213%
Across stores, catalogue, outlet and online
Builds bottom-up and top-down forecasts, reconciles them to the financial plan, and re-forecasts against live trend so supply follows real demand.
Sets stock targets, coverage and safety-stock rules, manages ageing and exit strategy, and protects service levels without over-investing working capital.
Owns sales, margin, receipt and open-to-buy plans, monthly reforecasts, and the variance story behind every number for senior leadership.
Runs the cadence between commercial, supply, finance and operations teams — aligning purchase plans, lead times and vendor capacity to one agreed plan.
2022 — Present
Senior Buyer & Planner — Purchasing & Supply Chain
Irvine, California
Owns demand, inventory and purchase planning alongside sourcing and vendor negotiation, balancing service levels, lead times and working capital across owned and private brands.
2021 — 2022
Senior eCommerce Buyer & Category Planner
California
Planned a $300M+ global P&L across 40 vendors, 46 brands and 1,100+ SKUs shipping to 188 countries. Grew the plan 10%, lifted supplier income 10–20% and protected a $4M supply relationship.
2017 — 2021
Planning & Market Intelligence Consultant
California
Advised commercial teams on forecasting, planning process and market intelligence, deepening specialisation in demand planning and scenario modelling.
2015 — 2016
Off-Price Buyer & Planner
Toronto, Canada
Planned a $20M+ P&L. Delivered 34% sales and gross-profit growth while carrying 20% less inventory, added 15 supply partners and grew the online channel over 30%.
2014 — 2015
Buyer & Category Planner
Toronto, Canada
Planned a $40M+ P&L across 120+ locations, delivering 6.4% growth and building a year-round replenishment strategy with double-digit comparable gains.
2011 — 2014
Buyer & Multichannel Planner
Toronto, Canada
Planned a $63M P&L across stores, catalogue, outlet and eCommerce. Grew multichannel sales 213% and gross margin dollars 23% through allocation and flow discipline.
2010 — 2011
Category Development Manager
Mississauga, Canada
Set category and volume plans for 400+ locations, grew sales 10%, and built a forecast model that guided more than 100 seasonal lines.
2001 — 2010
Senior Product Development Manager
Canada
Led product and supply planning across multiple divisions, realigned global sourcing and lead times, built a $5M concept from plan to launch, and mentored cross-functional teams.
Earlier career
A foundation across purchasing, merchandising and commercial roles in London, Moscow and Montreal.
Fabco Trading
Senior Merchandise Manager
2000 — 2001 · Montreal
Malro Ltd
Product & Purchasing — Corporate and Retail
1997 — 2000 · London
House of Fraser
In-store Adviser
1996 — 1999 · London
British Airways
Sales & Marketing Coordinator
1996 — 1997 · London
Polki Garments
Design Consultant
1994 — 1996 · Moscow
04 / Core expertise
Analytical depth paired with commercial judgement and global operating experience.
1998 — 2000
Graduate Diploma, Purchasing & Supply Chain Management
1996 — 2000
Bachelor’s, Product Development
1994 — 1996
Higher National Diploma
1991 — 1993
Bachelor’s degree, Psychology
Certification
Professional negotiation credential
Open to the next chapter
Exploring Senior Planner, Demand / Inventory Planning Manager, Planning Manager and Director of Planning opportunities across industries.