$300M+
Global category P&L
Grew annual sales 10% at iHerb

Retail merchandising & buying executive
Buying Manager | $300M+ Category Leadership | Expert in Vendor Negotiation, Assortment Strategy & Profitable Growth

Executive profile
Commercial instinct.
Creative vision.
A senior merchandising leader translating customer insight and global market intelligence into assortments that perform.
Across 20+ years in fashion, accessories, wellness, essentials, and lifestyle, Roseleen has led businesses from $20M to $300M+ through luxury, off-price, mass retail, and eCommerce environments. Her work brings together P&L ownership, vendor partnerships, inventory productivity, margin expansion, and team leadership.
$300M+
Grew annual sales 10% at iHerb
+34%
Delivered with 20% less inventory at Holt Renfrew
50%
Through disciplined strategic planning
213%
Built at Sears across 2011–2014
2022 — Present
Senior Buyer & Planner, Purchasing & Supply Chain Management
Irvine, California
Leads procurement and supply chain for science-led personal care and wellness, spanning owned and private brands, vendor negotiations, sourcing, inventory, demand, and purchase planning.
2021 — 2022
Senior eCommerce Buyer
California
Led a $300M+ global P&L across 40 vendors, 46 brands, and 1,100+ SKUs in 188 countries. Grew sales 10%, expanded vendor income 10–20%, and preserved a $4M relationship by removing country restrictions.
2017 — 2021
Consultant
California
Advised Canadian design and buying teams on global trends and market intelligence while deepening expertise in planning and forecasting and contributing to community organizations.
2015 — 2016
Off-Price Buyer — Footwear, Handbags, Accessories & Giftware
Toronto, Canada
Owned a $20M+ luxury accessories P&L. Increased sales and gross profit 34% with 20% less inventory, added 15 strategic vendor alliances, and grew eCommerce more than 30%.
2014 — 2015
Buyer — Women’s Basics, Hosiery, Jewelry & Accessories
Toronto, Canada
Managed a $40M+ P&L for 120+ stores, delivering 6.4% sales growth and launching a year-round digital family staples strategy with double-digit comparable growth.
2011 — 2014
Buyer — Kids Staples, Outerwear & Swim
Toronto, Canada
Managed a $63M P&L across stores, catalogues, outlets, and eCommerce. Grew multichannel sales 213%, lifted gross margin dollars 23%, and advanced key categories to top-three market positions.
2010 — 2011
Category Development Manager — Men’s Activewear, Swim & Outerwear
Mississauga, Canada
Set category strategy for 400+ stores, grew sales 10%, relaunched OP swim to double-digit growth, and created a trend forecast that guided more than 100 seasonal styles.
2001 — 2010
Senior Product Development Manager
Canada
Held product leadership roles across men’s, women’s, and kids’ apparel. Led outerwear and swim for five years, built a $5M jacket concept, realigned global sourcing, and mentored multidisciplinary teams.
Earlier career
A foundation spanning design, buying, sales, and merchandising across London, Moscow, and Montreal.
Fabco Trading
Senior Merchandise Manager
2000 — 2001 · Montreal
Malro Ltd
Product Design / Buyer — Corporate Wear & Retail
1997 — 2000 · London
House of Fraser
In-store Womenswear Adviser
1996 — 1999 · London
British Airways
Design, Sales & Marketing Coordinator
1996 — 1997 · London
Polki Garments
Design Consultant
1994 — 1996 · Moscow
03 / Core expertise
A rare blend of fashion sensibility, commercial discipline, and global operating experience.
1996 — 2000
Bachelor’s, Product Development in Fashion Industry
1998 — 2000
Graduate Diploma, Purchasing & Supply Chain Management
1994 — 1996
Higher National Diploma, Fashion / Apparel Design
1993 — 1994
Diploma in Fine Art, Realistic Art
1991 — 1993
Bachelor’s degree, Psychology
Certification
Professional negotiation credential
Open to the next chapter
Exploring Senior Buyer, Buying Manager, Merchandising Director, and VP / Director of Merchandising opportunities.